If I have to send ONE MORE cold DM I’mma pull out my eyelashes… Sound familiar? Most dance studio owners can relate. Managing a dance school involves more than just teaching. There’s the digital marketing, the admin work, the constant hustle to keep your studio buzzing with excited students.
At On Tap Digital, we’ve been there, done that, and got the metaphorical T-shirt. We know the struggle of trying to increase class enrollments while keeping your sanity intact. So, we’re here to share a story of how we helped Lita, the founder of a Los Angeles Dance Academy, go from overwhelmed to overachieving, tripling her dance studio enrollments in just a few months. Let’s dive in!
Meet Lita: From Shy Kid to Singing Sensation
Lita isn’t your average dance studio owner. She’s a national singing competition winner, a professional singer, TV host, producer, and vocal coach.
After years of success in Thailand, she moved to Los Angeles to expand her performing arts academy. But she quickly found herself in a classic catch-22: too busy to focus on dance studio marketing and student recruitment but needing more students to grow her dance academy.
The Challenge: Expanding in a Competitive Market
When Lita moved to Los Angeles to expand her renowned dance academy, she faced a daunting challenge.
Despite her impressive career in Thailand, the transition to a new market proved tougher than expected.
She opened two locations, Burbank and Orange County, and managed them on her own, juggling teaching, digital marketing, admin tasks, and more. Even with her tireless efforts, dance class enrollments weren’t meeting expectations.
She realized then that she needed a partner who understood the unique challenges of performing arts academy marketing and student acquisition
Crafting a Winning Strategy for a Dance Academy
After consulting with multiple agencies, Lita chose us for our expertise in dance studio marketing and personalized approach. And we didn’t just bring our A-game; we brought AI-powered solutions, marketing automation, and appointment setters to the party. Here’s how we did it.
Strategic Advertising
We started with a comprehensive dance academy advertising strategy that combined AI-driven targeting, viral marketing hooks, and a ‘magic mix’ of dance industry know-how. Our goal was simple: attract parents and students to the academy and keep them coming back.
Captivating Meta Ads
We crafted engaging social media ads that resonated with parents and students. Using humor, relatable scenarios, and clear calls to action, we made sure our ads stood out in a sea of Facebook and Instagram posts. Imagine scrolling through your feed and seeing an ad that says, “If your kid can’t stop dancing in the living room, we’ve got a better place for them to bust a move!”
Strategic Retargeting
But we didn’t stop there. We implemented strategic retargeting to reel in those who showed initial interest but hadn’t yet enrolled. This wasn’t your average “Hey, remember us?” kind of retargeting. We crafted personalized marketing messages and targeted offers that addressed potential concerns and highlighted the unique benefits of Lita’s Academy, boosting our conversion rates
Persuasive Follow-Ups
We leveraged persuasive follow-up emails and effective messaging strategies to nudge prospects closer to enrollment. By addressing common objections and showcasing success stories (like kids who went from shy to superstar), we built trust and encouraged higher sign-ups.
The Secret Sauce
Running a dance studio involves a lot of repetitive tasks. That’s where marketing automation comes in. We used automated solutions to streamline processes and free up Lita’s time, improving operational efficiency.
Automated Lead Nurturing
We set up automated lead nurturing campaigns that kept prospects engaged from the moment they expressed interest. These campaigns included a series of targeted emails and automated messages that provided valuable information, answered FAQs, and shared success stories to drive lead conversion.
Calendar Integration
Our system seamlessly integrated with Lita’s calendar, allowing parents to book appointments for tours and trial dance and singing classes without the back-and-forth. This not only saved time but also ensured no opportunity slipped through the cracks, enhancing scheduling efficiency.
The Human Touch
Despite the power of automation, sometimes you need a human touch. That’s why we included appointment setters in our strategy. Our trained appointment setters understood the unique value of Lita’s Academy and communicated it effectively to prospects, providing a personalized experience.
Personalized Outreach
Our appointment setters reached out to leads personally, addressing their specific needs and concerns. This personalized outreach approach made a huge difference in converting leads into enrollments, improving conversion rates.
Follow-Up Calls
They also made follow-up calls to ensure parents had all the information they needed and felt confident about enrolling their kids into the dance and singing classes. It’s amazing what a friendly voice and a bit of reassurance can do to enhance customer satisfaction and boost enrollments!
The Game Changer
AI played a crucial role in our strategy. From optimizing ad placements to predicting lead conversion, AI gave us a significant competitive edge in our digital marketing strategy.
Predictive Analytics
Using predictive analytics, we could identify which leads were most likely to convert and focus our efforts on them. This meant we spent less time chasing cold leads and more time nurturing warm prospects, resulting in improved lead conversion rates.
Ad Optimization
AI-driven ad optimization helped us improve ad placements and budget allocation in real-time, ensuring we got the most ROI (Return on Investment). By continuously analyzing performance data, AI made data-driven adjustments to enhance results without manual intervention.
Results That Speak for Themselves
Within the first month of implementing our strategy, Lita’s Academy saw a remarkable increase in student enrollment. Here are the key results:
- 30 New Students in the First Month: Our targeted advertising campaigns brought in new students eager to join Lita’s classes.
- 112 New Students in Total: By the end of our campaign, we had brought in 112 new students, tripling her Academy’s enrollment.
- 200+ Qualified Leads: Our lead generation campaigns generated a substantial pool of interested prospects, ensuring a steady flow of potential students.
- 50% Reduction in Marketing Costs: By optimizing ad spend, we reduced marketing costs while maintaining high enrollment numbers.
More Time, More Growth
For Lita, the results were transformative. With marketing and student outreach taken care of, she could focus on her true passion: teaching. She now had the time to develop new programs, create online content, and plan for further expansion. The stress of managing every aspect of her business single-handedly was lifted, allowing her to thrive as an educator and business owner.
Lita often jokes that before working with us, she felt like a one-woman circus act, juggling teaching, marketing, and admin tasks all at once. Now, she says, “I finally feel like I’m the ringmaster, not the clown!”
And then there’s the time she tried to DIY her Facebook ads. Let’s just say it didn’t go as planned. “I thought, ‘How hard can it be?’” she laughs. “Turns out, pretty darn hard when you’re also trying to teach a class of hyperactive 8-year-olds how to do a pirouette!”
Why On Tap Digital?
At On Tap Digital, we specialize in helping businesses like Lita’s performing arts academy grow through smart, effective marketing strategies. Our success with Lita is a testament to our commitment to delivering results.
- Expertise in Niche Markets: We understand the unique challenges faced by performing arts academies and tailor our strategies accordingly.
- Proven Track Record: With millions in revenue generated and hundreds of satisfied clients, we know what works.
- Comprehensive Support: From ad creation to lead nurturing, we handle all aspects of your marketing, so you can focus on what you do best.
Ready to Transform Your Business?
If you’re a performing arts academy looking to boost enrollment and grow your business, let On Tap Digital be your trusted partner. Watch our free 20-minute video to learn more about our proven strategies, and book a call for a free test run.
Marketing a performing arts academy doesn’t have to be a circus act. With the right strategies and partners, you can focus on what you love while watching your enrollment numbers soar. At On Tap Digital, we’re here to help you achieve just that. Ready to transform your business? Let’s get started!
Click. Watch. Act. 🚀
Watch the full video here: Lita’s Testimonial
P.S. We’re not like the marketing gurus flooding your inbox with “guaranteed results” nonsense.
We’ve been doing this for years. We’ll let our results do the talking…
- Millions in revenue generated
- Hundreds of dance schools helped
- Countless happy parents and students
- More packed classes than you can shake a dance shoe at
This isn’t a theory. This is what works. Over and over and over.
Book a call with us here!