Frequently Asked Questions
Curious about how On Tap Digital can help your studio grow? This FAQ answers the most common questions from studio owners about our lead generation strategies, marketing campaigns, and client success process. Whether you're new or looking to re-engage past leads, we’ve got you covered.
Don't see your question here? Contact us — we're happy to help business owners get the clarity they need.
Should I invest in paid advertising?
If you want predictable lead flow and faster growth, the answer is yes. Paid ads (especially on Meta platforms and Google) are among the most efficient ways to reach the right people with the right message. At On Tap Digital, we don’t just run ads. We build full lead-to-conversion systems to ensure the money you spend turns into actual clients. Our approach combines lead ads, retargeting, and local awareness to make sure your business isn't just seen, but remembered.
What are the best strategies to grow my client base?
The most effective growth strategies combine lead generation, database reactivation, local awareness, and consistent and real communication. It's not about getting more leads, but about converting better. We blend paid campaigns with automation, strategic communication, AI, and brand-building to create long-term, sustainable growth. Our goal is to build a lead engine, not just a short-term boost.
How can I use Facebook, Instagram, or TikTok to attract new clients?
Each platform serves a different purpose. Facebook and Instagram are excellent for lead generation and retargeting. TikTok can work well for reach and brand awareness, depending on your audience. We create platform-specific campaigns that pair compelling offers with strong visuals and follow-up flows. That way, your content doesn't just get views but drives actual results.
What kind of introductory offers or promotions work best for new clients?
The best offers remove friction and create urgency. Options like $39 for 2 weeks or $99 for 4 weeks typically perform well when paired with a clear follow-up strategy. We help clients test and optimize these offers to make sure they attract quality leads who are more likely to convert and stay.
How can I build a strong online presence for my business?
A strong online presence goes beyond design. It should help people find you, understand your value, and trust your brand. We support clients by aligning their website, social media, and advertising with their sales strategy. That way, your digital presence becomes a tool for growth, not just a digital brochure.
How do I optimize my website to support my marketing goals?
Your website should be fast, mobile-friendly, and built to convert. We help clients create and optimize landing pages and sites with clear messaging, compelling offers, and strong calls to action. We also offer SEO services to improve your visibility over time and support long-term traffic growth.
What social media platforms should I focus on to promote my business?
You should focus on the platforms where your audience is most active. For most service-based and local businesses, that means Facebook and Instagram. Depending on your market, TikTok and YouTube Shorts may also be worth exploring. Google is also a must as it brings people who are actively searching for you. We help our clients choose platforms based on strategy, not trends, and ensure each one has a defined purpose within your marketing funnel.
How do I encourage referrals and word-of-mouth marketing?
Referrals work best when they’re intentional and easy. We help clients build simple systems that prompt happy customers to refer friends, often through limited-time offers or automated campaigns. We also pair referral programs with brand awareness campaigns to amplify word-of-mouth and reach new people in your area.
How do I track the effectiveness of my digital marketing campaigns?
We track the entire funnel, from lead volume to cost per lead, booking rate, show rate, and final conversion. These metrics give us insight into what’s working and where to improve. Every client gets a clear view of their numbers so decisions can be based on data, not assumptions.
What marketing metrics actually matter for ROI?
We focus on what we call the “True 5":
- Cost per Acquisition (CPA)
- Cost per Lead (CPL)
- Lead-to-Booking Rate
- Booking-to-Show Rate
- Lifetime Value (LTV)
How do I design campaigns that bring back leads who showed interest but didn’t convert?
People don’t always say yes the first time, and that’s completely normal. The important thing is to stay connected in a way that feels personal, not pushy. At On Tap Digital, we create reactivation campaigns that meet people where they are. Whether it’s a simple “Still thinking about it?” text or a thoughtful email with a limited-time offer, we make sure your message sounds like it’s coming from a real person who cares, not a robot. We use smart automations and clear, timely follow-ups to re-engage leads who already showed interest, helping them feel seen and ready to take that next step.
How do I turn social media followers into paying clients?
Having followers is great, but without the right strategy, they often stay just that: followers. We help our clients guide that audience toward action by pairing strong offers with clear next steps. The goal is to turn interest into intent and intent into bookings. It’s about creating a real connection and giving people a reason to move beyond the scroll and into your business.
What’s the best way to follow up with someone who clicked my ad?
The sooner someone hears from you after filling out the lead form, the better. Contacting them within the first 5 minutes can make all the difference in conversions. But it’s not just about speed, it’s about showing up in a way that feels genuine, not robotic, because people are tired of that. And that’s exactly what we do for our clients. We act fast when it comes to calls and create messages that feel personal, not scripted.