From The Desk Of Lana Surnina
If you’d like to get Yoga and Fitness CUSTOMERS on Demand regardless of your past experience, this is the most important letter you’ll read today. Whether you are a Yoga/Pilates/Dance Studio or Gym…
I’ll show you why in a minute.
Please understand the results I’m sharing with you are not typical. I’m not implying you’ll duplicate them (or do anything for that matter).
I have the benefit of practicing marketing, consulting, and advertising for 15 years, and have an established following as a result.
The average person who listens to any “how to” information gets little to no results. I’m using these references for example purposes only.
Your results will vary and depend on many factors …including but not limited to your background, market, experience, and work ethic.
All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT CONTINUE.
With that said … let me jump right in and show you…
The (Worst?) Status Quo For The Underserved Yoga and Fitness Industry
Word Of Mouth, Groupon, Signs, Posting on Insta, Facebook, Youtube …They’d like to say they got your back.
But honestly….I don’t see how.
I mean maybe they do. Maybe all the stories I’ve heard are wrong. But look, I did my research. I know how many studios have actually closed their doors, or barely surviving this tough COVID times. I even used to own one a few years back… I opened up the laptop and started using my good ol’ friend Google.
I spend weeks researching all of this.
I even spoke with dozens of real life Yoga and Fitness companies on the phone. Big and Small. Studio Owners/Teachers and multi location franchises. Some of them are my current clients.
Here’s what I found from dozens of hours of Yoga/Dance/Pilates Studio/Gym Owners interviews
Wasted time and money on Social Media Posting (aka happy Insta Pictures with poses and recepies, Youtube Vids which lead to just diluting the whole industry value and teach people to use Yoga and Fitness for FREE which only makes it harder to sell at your normal prices)
A dozen plus Gyms and Studios all in the same area code (no commitment and consistency among members, running from one place to the other)
Empty mat spaces and group classes that appear to be unprofitable (you take all the risk and expense but end up with being the only student for your teachers)
No actual system of how to bring in new clients consistently (best of luck tracking down a now overwhelmed and fearful person, who take away Covid, wasn’t as committed…now turning into a couch potato)
No actual understanding of following up and booking first timers into the classes (its all on you! which is costing you time, money, and not to mention an arm and a leg the second a single lead falls through the cracks)
It makes me think there’s room for a change.
For something better.
And look I’m not saying Im the holy saint of “Yoga and Fitness Fix-It-Kingdom.’ All I’m saying is If I can change an industry for a better, I’m game.
This new method is dramatically different from anything you’ve ever experienced because this is more of a ‘step by step’ guide to getting real life human beings raising their hand and saying ‘Yes lets talk about me becoming your member.’
The reason why this is 100% different than what you’ve tried before is because there’s no wasting your time and resourses, no competition with others for the same person, no ‘Let’s spray and pray’ approach, and its entirely exclusive.
Honestly, it just blows the competing services out of the water.
No posting all day long on social media about your classes and hear ‘oh I wish I could make it but not tonight’
No having to deal with freebie seekers and low quality customers that only want a discount.
No having the ‘follow up’ fall through the cracks because you or your instructors were too busy taking care of your current clients.
And all it takes is about 20 minutes to know if it can do the same for you.
And you’ll immediately “get” the entire methodology I personally used to create some of the most successful Yoga And Fitness Members On Tap campaigns.
Here’s just a fraction of what’s inside and what it might mean for your business:
And this is just the beginning, we also will do the following:
NO SHARED LEADS
Thats right. No more shared leads. Imagine how many sales you’ve lost because your marketing company is playing you against three, five, or even ten other companies?
That doesn’t do you any good and the end customer just gets too many phone calls and hates the entire experience.
You know who lines their pocket with shared leads?
It certainly ain’t you.
Thats why we don’t ever share leads.
Any leads we get for you are yours and yours alone. No sharing leads, no playing you against the competition.
Not now, not ever.
If you sign with us, we won’t do business with any of your competition within 10 Miles.
Thats right, no more worrying about your competition next door hiring the same company and out competition your results.
We have nothing to gain by having 2 same niche companies within the same area diluting our results.
And honestly, we’d much rather have one business that’s consistently growing and hiring and taking care of their clients than five fighting over us.
Now it does depend on your location, city, and state but you get the idea.
From the day your campaign goes live, we guarantee you’ll get results.
What kind of results?
Well we can’t guarantee you’ll turn into a millionaire but I know we have to guarantee something.
Yes, I see we’re the new kids on the block and we don’t have million dollar marketing budgets (just like you don’t).
So instead of bombarding you with ads, we figure we let our guarantee do our talking for us.
You know Honda right?
They drew a line in the sand. They said our cars will work for 5 years guaranteed. If they don’t Honda will pay for the repairs.
(as it turns out most Honda’s last 8-10 years but hey thats how good cars work).
We do the same.
We guarantee you’ll get 30 new ready to buy clients and not just leads who suck up your energy and time and then go to competition ‘coz it’s chepa’ from the day your campaign goes live.
Or we work for FREE outside the 30 day period to get your intended result. Point made.
We’re super selective on the types of businesses we work with. We only want to work with businesses that…
Want to grow – If your 100% ok with just having a handful of clients, having your routine, and just want to get buy, thats 100% ok with me. But don’t schedule a time to talk.
Know they have to invest in marketing – If you’ve grown your business this far by word of mouth only, I’m super happy for you. Turns out word of mouth is free but I’ve got a team to pay and the bank doesn’t take ‘word of mouth.’ This program will cost money.
Have teachers, PTs, and reception – If you’re a solo-owner and don’t have teachers or studio space you might not be able to actually service or take on the volume of clients we could send your way. Think twice.
Aren’t spending their mortgage money on marketing – Ain’t nothing free in this world. Just like it costs money for supplies, so does this program. But if you’re spending your last dollar, your mortgage, or your vacay money on this program, I don’t want to be the girl taking it from you.
Now that you know that, if you’ve read this far you might be a dream client of mine.
And hey, if you keep reading we might be a dream agency for you.
If you want a marketing agency (that’s what we are after all), to get you customers, guarantee it, and only work with YOU!
Maybe its worth spending 5 minutes on the phone and seeing if it makes sense to take a next step.
TIME IS OF THE ESSENCE…
I’m not a huge agency with dozens or hundreds of employees. It’s just me and three other people …and yes we are a registred Australian Business (with team in the US and across the world).
We can’t take on dozens of clients at a time and make sure they are taken care of. In fact, that’s not how I want to run my business.
I only want to work with a few devoted, excited, and motivated clients.
And we only have so many spots available. Once those are gone, that’s it. We’re filled up and we won’t open a new spot for a while.
WANT TO TALK TO US 5 MINUTES AND SEE IF WE ARE ACTUALLY A GOOD FIT?
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Copyright 2020 – Lana Surnina/ On Tap Digital
All Rights Reserved
Get in touch lana[at]ontap.digital